Wine Bottle Label Size Guide: Standard and Custom Dimensions
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看到一瓶葡萄酒,首先映入眼帘的往往是酒标。在琳琅满目的同质化酒瓶中,精心设计的酒标能让您的产品脱颖而出,并讲述瓶中佳酿的故事。对于不熟悉您品牌的顾客来说,酒标犹如一份邀请函,激发他们的好奇心,并迅速建立起联系。合适的酒标设计和尺寸不仅能让您的葡萄酒更令人难忘,还能在竞争激烈的市场中助您一臂之力。
在本文中,我们将探讨标准葡萄酒瓶标签尺寸,以及如何定制您的葡萄酒标签以确保它们与您的品牌完美契合。
葡萄酒标签上都包含哪些内容?
在深入探讨葡萄酒标签的尺寸之前,了解必须包含的基本信息至关重要。以下是葡萄酒标签上常见的详细信息列表:
- 葡萄酒类型/品种 – 葡萄品种或混合(例如,赤霞珠、霞多丽)。
- 品牌名称/生产商 – 酒庄或葡萄园名称。
- 年份 – 葡萄采摘的年份。
- 酒精含量 ——酒精体积百分比(ABV)。
- 容量 – 葡萄酒的量,以毫升或液体盎司为单位(例如,750 毫升)。
- 原产地 – 国家、地区或产区(例如,纳帕谷、波尔多)。
- 葡萄种植者/酿酒师信息 – 如有相关,提供有关生产商的更多详细信息。
- 品鉴笔记 ——对风味、香气和特征的描述。
- 亚硫酸盐声明 ——如果存在亚硫酸盐,则需发出警告。
- 认证/质量标志 ——有机认证、生物动力认证或地区认证。
- 法律文本/警告 – 健康警告或饮酒建议。
-
条形码/价格信息 – 用于零售的条形码,提供价格信息。
葡萄酒瓶标签的尺寸有哪些?
葡萄酒瓶标签的尺寸会因瓶型、葡萄酒产区和品牌偏好而有所不同。不过,大多数葡萄酒生产商都遵循一些标准尺寸,以确保标签的一致性和易于粘贴。以下是常见葡萄酒瓶标签尺寸的详细介绍:
葡萄酒瓶类型 标签尺寸(厘米) 标签尺寸(英寸) 标签形状 波尔多葡萄酒瓶 90 x 120 毫米 3.54 x 4.72 英寸 长方形 波尔多葡萄酒瓶 100 x 150 毫米 3.94 x 5.91 英寸 长方形 勃艮第葡萄酒瓶 120 x 90 毫米 4.72 x 3.54 英寸 长方形 勃艮第葡萄酒瓶 80 x 100 毫米 3.15 x 3.94 英寸 长方形 霍克葡萄酒瓶 80 x 80 毫米 3.15 x 3.15 英寸 正方形 香槟酒瓶 120 x 70 毫米 4.72 x 2.76 英寸 长方形 奖牌葡萄酒瓶 30毫米 1.18 英寸 圆形的 Half Bottle (375ml) 60 x 80 mm 2.36 x 3.15 in Rectangle Black Wine Label 60 x 80 mm 2.36 x 3.15 in Rectangle 700ml Spirit Bottle (Gin) 80 mm 3.15 in Square 700ml Spirit Bottle (Liquor) 100 x 150 mm 3.94 x 5.91 in Rectangle 700ml Spirit Bottle (Whiskey) 90 x 120 mm 3.54 x 4.72 in Rectangle Bordeaux Wine Bottle
Bordeaux bottles are commonly used for wines like Cabernet Sauvignon and Merlot, characterized by their defined shoulders. They offer versatile label options, with sizes ranging from 3.5 x 4 inches for a sleek look to 4 x 6 inches for a more prominent design.
Bordeaux Wine Bottle
Larger Bordeaux bottles are ideal for wines that need more space for detailed labeling. This bottle accommodates bigger labels, making it perfect for bold, eye-catching designs that stand out.
Burgundy Wine Bottle
Burgundy bottles are known for their curved shoulders and stout body, often used for Pinot Noir and Chardonnay. The label size can go up to 4.5 inches tall, allowing flexibility for balanced and elegant designs.
Burgundy Wine Bottle
Burgundy bottles, with their compact and stout design, are ideal for classic wines like Pinot Noir. The standard label size of 3.15 x 3.94 inches works well, but there is some flexibility to create a subtle or detailed design.
Hock Wine Bottle
Hock bottles have a tall, slender shape, perfect for wines like Riesling or dessert wines. The square label fits this elegant and elongated bottle shape, making it ideal for refined, minimalist designs.
Champagne Bottle
Champagne bottles are designed to handle internal pressure, featuring sloping shoulders and thicker glass. A wraparound label fits perfectly, offering space for luxurious and celebratory designs that match the occasion.
Medal Wine Bottle
A small round label placed at the neck, typically used for marking awards or special collections. These labels add prestige and are perfect for vintage wines or bottles with limited editions.
Half Bottle (375ml)
Half bottles are smaller, ideal for tastings or premium wines. The label design should be compact and balanced, with a size of 2.36 x 3.15 inches that fits well on the smaller bottle without overwhelming its size.
Black Wine Label
Black wine labels are typically placed on 75cl bottles to display important information, such as production details or compliance. These labels are functional, providing necessary text in a clear and simple design.
700ml Spirit Bottle (Gin)
Gin bottles often have a sleek, modern design, and the square label complements this style. The label size is well-suited for premium craft spirits, offering a clean, minimalistic look.
700ml Spirit Bottle (Liquor)
Liquor bottles typically feature a taller profile, and the wraparound rectangle label provides ample space for bold branding and decorative elements. This label size works well for creative, attention-grabbing designs.
700ml Spirit Bottle (Whiskey)
Whiskey bottles often feature traditional or premium designs, and the rectangular label provides enough space for detailed information. Ideal for vintage or high-quality whiskey brands, this label size allows for a sophisticated and informative presentation.

How to Customize Your Wine Labels?
Each wine bottle has a distinct shape that influences label design. For instance, Bordeaux bottles suit rectangular labels, while Burgundy bottles work well with slightly larger or square labels. Hock bottles, being slender, look best with square labels.
Choose the Right Label Size
- Bordeaux Bottle: 3.5” x 4” rectangular label fits most Bordeaux bottles.
- Burgundy Bottle: 3.5” x 4” or 4” x 4” labels work well for the curved shape.
- Hock Bottle: 3.15” x 3.15” square label complements the slender bottle.
- Champagne Bottle: 4.72” x 2.76” rectangle label fits perfectly.
Personalization for Special Occasions
Custom labels are great for weddings, birthdays, or events. Personalize your wine with a unique design that adds sentimental value.
Larger Labels for Premium Wines
For high-end wines, opt for larger labels (e.g., 3.94” x 5.91”) to highlight premium quality and details.
How to Start Making Wine Bottle Labels?
Once you have determined the label size, the first step in making wine bottle labels is the design process. You can use vector graphics for the design, as they offer infinite scalability, always maintaining high quality whether enlarged or reduced. This makes them perfect for creating detailed and clear labels, and they can easily be edited to ensure precision.
After completing the design, the next crucial step is selecting the appropriate label material. Please continue reading, as we will introduce different label materials for various types of wine bottles and their suitability, helping you make a more informed choice.
Wine Bottle Label Materials
Label Material Description Recommended Use White Premium Sticker Paper High-quality paper with optional lamination for added durability. Ideal for luxury products, oil- and water-resistant. Clear BOPP (Indoor) Clear, oil- and water-resistant polypropylene for a “no-label” look. Ideal for premium or transparent containers. White Paper Sticker Glossy, UV-resistant paper. Not waterproof. Perfect for premium, dry-use products. White Vinyl Sticker Waterproof vinyl with UV resistance, glossy finish. Durable for indoor/outdoor use. White Paper Sticker Glossy, self-adhesive paper. Not waterproof. Best for vibrant, dry labels. Cream Laid Texture Cream-colored textured paper, optional UV coating for protection. Ideal for wine and beverage labels. White BOPP (Indoor) Oil and water-resistant polypropylene for moist or refrigerated goods. Great for durable, moisture-resistant labeling. Silver Metallic BOPP Metallic polypropylene, oil and water-resistant. Adds a premium metallic finish to any product. White Vellum Texture Warm white tactile paper with optional UV coating. Popular for wine and beverage labels. White Paper Sticker Matte finish paper, not waterproof. Ideal for elegant, non-glossy designs. Once the design and label material are determined, you can choose the printing method. For small batches of custom labels, you can use a regular printer; for larger productions, it is recommended to use a professional label printer or work with a printing company to ensure high quality and efficiency.

How to Apply Labels to Wine Bottles?
Once you’ve decided on the have your labels ready, the next step is applying them to your wine bottles. There are two main methods for labeling: manual labeling and machine labeling.
1. Manual Labeling
Manual labeling is ideal for small batches or personalized labels. First, ensure the wine bottle is clean, with no dust or grease on the surface. Then, align the label on the bottle, using a ruler or measuring tool for precise placement. Next, gently apply the label starting from one end, using a scraper or roller to smooth it down from the center to the edges to avoid air bubbles or wrinkles. Finally, check the label’s alignment to ensure there are no air pockets or misplacement. If there are any issues, carefully peel off and reapply the label.
2. Machine Labeling
For large-scale production or when efficiency is a priority, machine labeling is the preferred method. If you have more than 100 bottles to label, you can use Autmachine’s semi-automatic bottle labeling machine. For labeling over 1,000 bottles, Autmachine’s fully automatic vertical labeling machine is the best choice.
With machine labeling, simply place the wine bottles and labels in the correct positions on the labeling machine, ensuring the label roll is installed correctly. Then, adjust the machine settings to match the bottle size, ensuring the label fits properly. Once the machine is started, the bottles automatically move through the labeling area, where labels are applied accurately and efficiently.
While manual labeling may be suitable for small batches or custom orders, machine labeling allows for faster production, making it ideal for businesses with high output demands. Additionally, it minimizes the physical strain on workers and provides a more professional finish.
Manual Labeling vs. Machine Labeling Comparison
Factor Manual Labeling Machine Labeling Suitable Batch Size Small batches (usually less than 100 bottles) Large batches (100+ bottles, especially 1,000+) Efficiency Lower efficiency, more time-consuming per bottle High efficiency, quickly handles large volumes Accuracy Dependent on human skill, can result in misalignment or bubbles Highly accurate, reduces human error and inconsistency Suitable for Custom labels, small businesses, weddings, or personalized orders High-volume production, efficient production lines, mass labeling Consistency Possible small variations between labels Consistent results, identical label placement and appearance Ready to Start Labeling Your Wine Bottles?
Looking for reliable, high-quality labeling solutions? Choose Patno&Kiz, your trusted labeling machine manufacturer based in China. Whether you’re looking for a semi-automatic or fully automatic labeling machine, we offer customizable solutions that suit your production needs. Want to see our labeling machines in action? Contact Autmachine today for a free demo of our semi-automatic and automatic labeling solutions.